On June 4, 2026, associate professors, graduate students, and students of the Department of Economics and Law attended a lecture by Doctor of Philosophy, Head of the Department of Philosophical Teachings, Professor Alexandr Ivanovich Loiko on the topic 'The Dual Nature of Things.' This topic was chosen for a reason. In the course of their research work, young scholars regularly encounter manifestations of dual nature in various objects, including socio-economic ones. In this regard, there is an objective need for a deeper study of the essence of such a phenomenon as the dual nature of things from a philosophical perspective.
During the lecture, the professor clearly showed how the results of epistemological research in fundamental sciences are used in modern applied studies. For instance, quantum field theory allows building a secure information system: 'For example, an electron can be considered both as a particle and as an electron cloud,' notes A. I. Loiko, 'hence, cloud technologies are used in artificial intelligence.'
And how does the dual nature manifest itself in social reality? The professor describes the dual nature of advertising: – 'Advertising can be different. A manufacturer can deceive a buyer to make a profit. But where is the duality then? Duality implies that the manufacturer does not necessarily need to deceive the buyer. A farsighted strategy is to tie the buyer to the manufacturer's digital platform.' The acquired status of a 'digital person' shapes certain demands from the buyer and affects manufacturers' strategies in ways of selling the product.
During the lecture, the professor also showed the dual nature of humans, the influence of brands and trends on the ways goods are produced and consumed, and the impact of demographic processes on the stability of economic systems. The disruption of the dynamic balance between the material (biological) and social (institutional and semiotic) components, as noted by Professor A. I. Loiko, creates risks for the capacity of the domestic market and the pension system.
At the end of the lecture, Alexander Ivanovich also warned the audience against moralizing any phenomena under study. "As scientists, we should not think in terms of 'this is bad, and this is good.' We must remain impartial!"
We express our immense gratitude to Professor A. I. Loiko for his time and invaluable knowledge, which he kindly agreed to share with us!
