Glouboki Serguei

Serguei GLOUBOKI

TEACHED DISCIPLINES

Operational Marketing

Strategic Marketing

Integrated Marketing Communications

SCIENTIFIC WORKS

Total:

monographs – 14 (including 7 co-authored),

copyright certificates for inventions – 1,

educational and methodological publications – 59,

scientific articles – 688,

conference materials – 150.

Associate Professor of the Marketing Department of BNTU, Editor-in-Chief of the journal "Marketing: Ideas and Technologies"

Candidate of Technical Sciences, Associate Professor in the specialty "Economics"

First education – BNTU (BPI).

Marketing education – Business School of the University of Greenwich (London), internships at universities in Germany and Holland.

Practical experience in marketing – since 1988.

Worked as a "project manager" at the enterprises "Polytechnic", "Tioma", "Beltekhnologiya", deputy general director for marketing of the companies "KvalitetAudit", "Promkompleks",

developed marketing plans and consulted on marketing, advertising, sales to employees of more than 120 CIS organizations

(MTZ, MAZ, MZKT, MPZ, "Amkodor", concerns "Bellegprom" and "Belgospischeprom", "Slodych" and others).

In 1996, he received a UN certificate in commercialization and marketing.

Author of seminars and trainings for specialists from Belarusian enterprises within the framework of the Training Center "Industry Personnel" of the Ministry of Industry of the Republic of Belarus

and Tempus Taсis projects.

Repeatedly lectured at universities and business schools

in Germany and the Netherlands.

Initiator of the creation and editor-in-chief of the production and practical magazines "Marketing: ideas and technologies" (since 2007),

"Marketing, advertising and sales" (2001-06) and "Sales" (since 2007).

Author of 14 monographs, over 700 articles on marketing, sales and advertising in Belarus and the CIS, 59 educational and methodological manuals,

books "Sometimes Minsk is like London" (2003), "The Line of Creativity" (2004), "Marketing in the Style of JAZZ" (2005), "The Sign of Creativity" (2006), "Sales Negotiations" (2007), "Distribution Network" (2008), "Marketing: Instructions for Professionals" (2009), "Certification of Marketing Service Employees" (2010), "Sales in the Big City" (2011), "Marketing: Tools for Professionals" (2012), "The COLOR of Creativity" (2012), "The COLOR of Creativity" (2013), "Marketing Technologies in Conditions of Lack of Resources" (2014), "Zhartanyan and Three Marketers" (2014), "Marketing Toolkit in Conditions of Lack of Resources" (2015), "Sales: Organization, Marketing, Management" (2016), "Discount-Dobrazhelon, or Benchmarking 30 Years Later" (2017), "Dilemmas of Creativity" (2019), "Ambulance at Nadir Points" (2020), "Antivirus, or the Flickering of a Bright Mind" (2022).

works of Associate Professor Glubokoe S.V.

1. Glubokiy S.V. "Ambulance" at the nadir points / S.V.Glubokiy (monograph).  Minsk: Promkompleks Publ., 2020. 144 p.
2. International competitiveness of the real sector of the economy of Belarus / Daineko A.E., Danilchenko A.V., Glubokiy S.V. and [others]; under the scientific editorship of A.E.Daineko (monograph). – Minsk: BNTU, 2020. – 228 p.
3. Glubokiy, S.V. Nuances of using the NPS indicator to measure brand loyalty / M.V.Akulich, S.V.Glubokiy // Marketing: ideas and technologies. – 2021. – №1 (131). – P.14-18.
4. Glubokiy, S.V. A new concept of positioning in the markets of goods and services / S.V.Glubokiy // Marketing: ideas and technologies. – 2021. – №1 (131). – P

.53-57. 5. Glubokiy, S.V. The influence of synthetics and synectics of a marketing project on its commercial success in the short and long term / S.V. Glubokiy // Marketing: ideas and technologies. – 2021. – №3 (133). – P.58-64.

6. Glubokiy, S.V. Evaluation of market positioning strategies based on the characteristics of enterprises, products, consumers and competitors // Marketing: ideas and technologies. – 2021. – №4 (134). – P.60-64.
7. Glubokoe, S.V. The mirroring effect and its possibilities in digital marketing / M.V.Akulich, S.V.Glubokoe // Marketing: ideas and technologies. – 2021. – №6 (136). – P.40-43.
8. Glubokiy, S.V. The influence of social activity of a marketing project on its commercial success in the short and long term / S.V. Glubokiy // Marketing: ideas and technologies. – 2021. – №8 (138). – P

.59-64. 9. Glubokiy, S.V. Formation of a strategy for "removing low-hanging fruit" within the framework of a new market positioning concept / S.V. Glubokiy // Marketing: ideas and technologies. – 2021. – №10 (140). – P.60-64.

10. Glubokiy, S.V. Comparison and unification of influence marketing and affiliate marketing / M.V.Akulich, S.V.Glubokiy // Marketing: ideas and technologies. – 2022. – №1 (141). – P

.5-72. 11. Glubokoe, S.V. Examples of branding during the pandemic based on influence marketing on the Internet / M.V.Akulich, S.V.Glubokoe // Marketing: ideas and technologies. – 2022. – №1 (141). – P.14-16.

12. Glubokoe, S.V. Recommendations for managing advertising campaigns of influence / M.V.Akulich, S.V.Glubokoe // Marketing: ideas and technologies. – 2022. – №1 (141). – P. 28-30.
13. Glubokiy, S.V. Nanoinfluencers: "spot" work or the expansion of a market niche / M.V.Akulich, S.V.Glubokiy // Marketing: ideas and technologies. – 2022. – №1 (141). – P.34-39.
14. Glubokiy, S.V. Development of an influence marketing strategy / M.V.Akulich, S.V.Glubokiy // Marketing: ideas and technologies. – 2022. – №1 (141). – P.50-54. 15

. Glubokiy, S.V. Matrix of advertising budgets based on a combination of programmatic and percentage methods / S.V.Glubokiy // Marketing: ideas and technologies. – 2022. – №1 (141). – P.57-59.

16. Glubokiy, S.V. Motivation of marketing personnel / S.V.Glubokiy // Marketing: ideas and technologies. – 2022. – №3 (143). – P.27-29.
17. Glubokoe, S.V. Innovation culture – a trend of value-added growth in a sanctioned economy / M.V.Akulich, S.V.Glubokoe // Chief Economist. – 2022. – №4 (150). – P.44-47.
18. Glubokiy, S.V. The role of top managers in the formation of the company's innovation culture / M.V.Akulich, S.V.Glubokiy // Economy. Finance.Management. – 2022. – №8 (261). – P.59-64.
19. Glubokiy, S.V. Nuances of combining trend and parity methods of advertising budgeting // Economy. Finance.Management. – 2022. – №9 (263). – P.3-7.
20. Glubokiy, S.V. Advertising and marketing expenses. Forecast of economic efficiency in conditions of uncertainty / S.V.Glubokiy, Sui Song // Economics. Finance.Management. – 2022. – №11 (264). – P.37-41.
21. Glubokoe, S.V. Matrix of advertising budgets based on a combination of parity and percentage methods / S.V.Glubokoe // Marketing: ideas and technologies. – 2023. – №1 (151). – P.3-8.
22. Glubokiy, S.V. Combining process, effective and trending methods of advertising budgeting / S.V.Glubokiy // Economy. Finance.Management. – 2023. – №3 (268). – P.3-13.
23. Glubokiy, S.V. Evaluation of direct suPlies of export products of the enterprise at a minimum of costs / S.V.Glubokiy // Economy. Finance.Management. – 2023. – №4 (269). – P.49-57. 24

. Glubokiy, S.V. Evaluation of export suPlies of the company's products through dealerships / S.V.Glubokiy, Sui Song // Economics. Finance. Management. – 2023. – №5 (270). – P.35-41.

25. Glubokiy, S.V. Evaluation of import-substituting suPlies of enterprise products through distribution structures / S.V.Glubokiy, Sui Song // Economics. Finance.Management. – 2023. – №6 (271). – P.50-56. 26

. Glubokiy, S.V. Evaluation of product deliveries through a distribution network compared with direct sales and dealers / S.V.Glubokiy // Economy. Finance. Management. – 2023. – №7 (272). – P.49-57.

27. Gluboky, S.V. Benchmarking the transition from representation to agency in industry and regional markets / S.V.Gluboky, Sui Song // Economics. Finance.Management. – 2024. – №6 (283). – P. 3-9.
28. Glubokiy, S.V. Marketing tactics of the "partner" in the framework of the pricing strategy of the organization in foreign markets // Practical pricing. – 2024. – №3 (81). – P. 24-35..
29. Glubokoe, S.V. Delcredere when working with agents and commission agents in conditions of high market risks / S.V.Glubokoe, // Economics. Finance.Management. – 2024. – №12 (289). – P. 32-37.
30. Glubokiy S.V., Nasilovskaya S.V. The problem of increasing the effectiveness of marketing communications of innovative enterprises // Actual research. – 2024. – №52 (234). – Part III. – P.37-39.